A program brand provides an easy to remember, more instantly recognizable identity that helps to build awareness and commitment. Branding the program includes developing a memorable name and logo, consistently using this name and logo throughout all relevant materials, and creating other materials and events throughout the life of the study. PCRG works closely with clients to create a study brand.
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In Phase II-IV PharmaNet offers all the clinical development services traditionally associated with conducting Phase II-IV programs. A key differentiating factor of PharmaNet is that in every program we conduct, PharmaNet provides an unrivaled combination of experienced project-management teams, senior management oversight, and an exclusive approach to building relationships with sponsors. |
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Program Branding
PharmaNet Development Group, Inc.
504 Carnegie Center, Princeton, NJ 08540Tel 609 951 6800Fax 609 514 0390
504 Carnegie Center, Princeton, NJ 08540Tel 609 951 6800Fax 609 514 0390
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